1. Controller
The controller responsible for data processing on this website is:

RUBA SHAKRA
Genève / 1209
info@rubashakra.com

2. Personal data we collect
We may collect and process the following personal data:

• contact details such as name, email address, phone number;

• account or order information, where applicable;

• messages sent through contact forms;

• technical data such as IP address, browser type, device information, date and time of access;

• usage data relating to visits to our website;

• cookie and tracking data, where applicable.

3. Purposes of processing
We process personal data for the following purposes:

• to provide and operate our website;

• to respond to inquiries and communicate with users;

• to provide requested services or products;

• to improve website functionality and user experience;

• to ensure security and prevent misuse;

• to comply with legal obligations;

• where applicable, for analytics, marketing, or newsletter distribution.

4. Legal basis / justification under Swiss law
We process personal data in accordance with the Swiss Federal Act on Data Protection (FADP). Processing is carried out where necessary for the operation of our website, the performance of contracts, compliance with legal obligations, or our legitimate interests, provided no overriding interests of the data subject apply.

5. Disclosure to third parties
We may share personal data with service providers and third parties only where necessary, for example:

• hosting providers;

• IT and website service providers;

• payment providers;

• analytics or marketing providers;

• authorities or public bodies where required by law.

Where third-party tools are embedded in our website, data may be transmitted to those providers.

6. Transfers abroad
Personal data may be processed or stored in countries outside Switzerland. Where personal data is transferred to countries without an adequate level of data protection, we provide appropriate safeguards in accordance with applicable Swiss data protection law.

7. Retention period
We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, or as required by law. Where statutory retention obligations apply, we retain the relevant data for the required period.

8. Cookies and similar technologies
Our website may use cookies and similar technologies to ensure functionality, improve user experience, analyze traffic, and, where applicable, support marketing activities.

Users can configure their browser settings to block or delete cookies. Please note that some website functions may be limited if cookies are disabled.

If we use analytics or marketing cookies, additional information about those tools and available opt-out options is provided below or in our cookie banner.

9. Analytics and third-party tools
We may use third-party services such as:

• [Google Analytics / Plausible / Matomo / etc.]

• [Google Maps]

• [YouTube / Vimeo]

• [Mailchimp / Brevo / etc.]

• [Meta Pixel / LinkedIn Insight Tag / etc.]

These providers may process personal data such as IP address, usage data, or device information in connection with their services. Please consult the privacy information of the relevant provider.

10. Data security
We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, misuse, or alteration.

11. Rights of data subjects
Under applicable law, data subjects may have the right to:

• request information about their personal data;

• request correction of inaccurate data;

• request deletion of personal data;

• object to certain processing activities;

• withdraw consent where processing is based on consent.

Requests may be sent to the contact details listed above.

12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The version published on this website is the current version.

13. Contact
For privacy-related questions or requests, please contact:

RUBA SHAKRA
info@rubashakra.com
Genève / 1209